Media Planner/Account Manager - Media

Employer: MBR
Industry: Finance and Accounts, Management, Media
Location: Dubai, UAE

Our client, a leading local boutique advertising agency is looking for a Westerner Media Planner/ Account Manager for their office in Abu Dhabi.
The job description includes:
  • Develop and implement out-of-the-box online and offline strategic media plans based on the client’s objectives and the use of media research.
  • Manage the planning process based on changes in direction, goals, and budgets.
  • Ensure that standard communications with the Brand Team adheres to established processes and procedure.
  • Generate insertion orders.
  • Coordinate and reconcile billing.
  • Update client media activity flowcharts and monitor trade publications for media trends.
  • Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules.
  • Report on current dimensions of advertising media; review historical trends that are pertinent to current media usage; analyze new media for applicability to clients.
  • Investigate, analyze, and evaluate all syndicated research services, and monitor quality of service provided by contracted services. Act as liaison between the agency and syndicated services.
  • Develop new, more efficient uses of media research resources and facilities.
  • Prepare research reports and releases on media developments and issues, disseminating information to Media and Account Management teams.
  • Prepare detailed reports on advertising activity and expenditures of clients and competitors.
  • Foster a good working relationship with account and client teams to facilitate flawless execution of plans.
  • Maintain good rapport with media sales representatives.
  • Explore media alternatives and be creative in recommending media solutions.
  • Be accurate to instill/maintain client confidence.
  • Responsible for managing the client relationship and the team.
  • Expected to recommend programs and activities that coordinate with the client’s goals.
  • Directors are accountable for delivering contracted work on time and within budget, staffing accounts appropriately and producing high quality work and excellent results.
  • Responsible for developing and soliciting new business, including presentations and fee estimates.


Anonymous said...

How important is syndicated research experience?

Saurabh Verma said...

You have posted nice and informative content, thanks for sharing..

I want to learn more about Advertising Media Planning