In common terms Website Traffic is the number of visitors coming to a website from all sources over a given period of time. This is one of the basic parameters for judging the success of a website.
If we do a simple mathematics - more visitors would mean more conversions, however this may or may not hold true if sufficient attention is not given to basics, which we simply tend to ignore.
Parts that need to be kept in mind
• Focused Content: Your content has to be focused. The content should be tailored for different set of visitors – to the point that you even think about how your company profile will be presented to respective segments. The quality of writing has to be top-notch business grade.
• Title & Description tags: When a visitor searches for keywords on a Search Engine, results are essentially a fight of the title and description. This is where you leave the first impression. The user will be more inclined towards a compelling title as he would perceive your website to better than others.
• Offer Original & Quality information on your website: This is the best way to attract traffic to your website. Offer original & unique information which visitors cannot find anywhere else. This will also help in branding your business image as Industry experts & will also get you good quality one-way links.
• Give Freebies: Who doesn’t like freebies? Offer your visitors free e-books, free Cd’s, free whitepapers, free consultation, free webinars etc. People love these and will keep coming back for more. This will not only increase new and repeat traffic but also help in link building.
• Social Media: Use Social Media websites like Facebook, Twitter and Linkedin to share information with your targeted audience. Share your writings & researches, participate in discussions, and help others by solving their problems. This will propel people to visit your website more often and look for desired information.
• Advertisements: There are many free/ paid ways to advertise your business online. Classified Ads is free and is one of the ways to place business related ads which help in driving traffic. You can also benefit from Paid methods like Google Adwords programs which are more targeted and help in bringing visitors based on demographics, location and preferences. However you need to decide on a budget for these and then plan accordingly.
• Update website regularly: Keep updating your site by adding new, relevant and helpful content to your site. Search engines also give preference to sites with new and relevant content.
• Blog: Using unique and effective writing strategies is one of the best ways to boost website traffic. Create a blog that supports your website and make sure that your blog navigation flow your visitors to your website with ease. Also include your product/services links within your blog posts so that the visitors who read your blog can easily navigate to your website.